Playing long-term games with small, sharp teams

Hi, I’m CJ. I buy, build, and scale service businesses.

I’m CJ Onyekwelu, a CFO and operator working at the intersection of healthcare, services, and software. I design systems, models, and teams that turn messy operations into durable, cash-generating companies.

Start here Learn more about me
Based in Alberta & New York Operator-first, acquisition-minded

What I work on

  • Operating & CFO work – building financial systems, budgets, and dashboards for healthcare and service businesses.
  • Ventures & experiments – VR training concepts, skincare & wellness (Piel Skincare), and small-business acquisitions.
  • Writing & thinking – notes on systems, incentives, and compounding capital, skills, and reputation.

→ See more in [[Work]] and [[Writing]]

Current focus

Q4 2025
  • Primary CFO work & systems for healthcare and homecare.
  • Building Exploring VR training & small service-business acquisitions.
  • Personal Strength & conditioning; systematizing health like any other operation.

→ See [[Now]] for what I’m focused on right now

Start your exploration

This site is a working notebook, not a polished magazine. If you’re new here, these are the best entry points:

  • [[Start here]] – how this site is structured and where to go first.
  • [[Operator notes]] – systems, processes, and how I think about running organizations.
  • [[Investment & deal notes]] – theses, frameworks, and acquisition ideas.
  • [[Health & training systems]] – treating fitness and body composition as a systems problem.